Under Armour Brand Campaign: The Only Way is Through
You're More Than Your Successes. You're More Than Your Failures. You Are The Work. Introducing Under Armour's 2020 Global Brand Platform—The Only Way Is Through.
““This isn’t a clever advertising slogan. It’s a statement that encompasses what every person striving to achieve a goal understands in his or her heart. We know there are no shortcuts and no magical solution. It’s thinking smarter, working harder, being better than yesterday—through the highest highs and the lowest lows—and being the best version of yourself. That is the ethos of The Only Way Is Through, and it’s why we’re so excited to bring this message—and these stories—to the world.” ”
The Only Way Is Through is representative of the next frontier for Under Armour—the opportunity of 2020 and beyond. The campaign brings to life the real value of momentum; how momentum through work helps athletes push themselves to be better than what they thought possible, and how Under Armour technology—with groundbreaking product innovations like UA HOVR™, UA RUSH™, and UA Recover—is supporting those athletes constantly in search of incremental change in an effort to get better.
A fully integrated marketing campaign was executed in New Zealand featuring global assets and strong alignment, however it was important to feature local faces to drive relevance to the New Zealand consumer. Integrating TJ Perenara, New Zealand Rugby Superstar and Lisa Carrington, Sportswomen of the Decade helped cement that Under Armour is a brand for kiwi’s.