Sports Marketing 

Sport is embedded in New Zealand culture and an effective way to engage with your consumers.

 

Sport is how we transcend barriers. How we choose our families outside of families. Sport is a community. It’s physical, emotional, social.

Sport runs deep. Sport is a method to communicate and leverage your brand in the New Zealand market.

Our sports marketing team implement global framework with a local approach. We strategise long term plans for your brand within the local market, to ensure strong brand growth and profitability. All our decisions are driven by insights, we ensure activation is at the forefront & authenticity is maintained. 

Leveraging and activations are more important than ever in a competitive landscape and driving our values of frequency, relevancy and scale will ensure you brand rises above the rest.

We hold and maintain valuable relationships and contracts with international athletes, agents, ambassadors, events and organisations. Experience across Australasian market values, contract negotiations, and business integration plans that align to brand & commercial targets.

Athlete Partnerships

  • Lisa Carrington

    NZ’’s most decorated Olympian

  • TJ Perenara

    All Black

  • Sophie Pascoe

    World Paralympic Swimming Champion

  • Tom Abercrombie

    NZ Basketball Captain

Event Partnerships & Activation

 

Whether it’s activating global partnerships in the New Zealand market, or activating locally to drive more relevance we have the ability to bring your brand to life and achieve maximum results. Our purpose built activation products ensure that your brand is represented at a premium standard and activated in-line with your global guidelines.

Round the Bays

Round the Bays isn’t your average fun run - it’s New Zealand’s largest! Boasting over 34,000 participants each year and growing, our home is the vibrant city of Auckland, with the 8.4km course following the Waitematā Harbour’s picturesque coastline.

After year 1 of the partnership with Round the Bays, Under Armour achieved a brand recall fo 52% post event: The highest we’ve seen achieved in the last 10 years. This can be a result of the full leverage and activation plan from launch date through to event day
— Henry McLernon; Event Director Round the Bays
 

Ultimate Athlete

Obstacle Course Racing is the fastest growing mass participation sport in the world, combining functional fitness and fun. Ultimate Athlete is designed to challenge all fitness levels from kids through to pro athletes, with endurance and strength elements set over two distances. Choose to go it alone or with a team.