What We Do
We are one of New Zealand’s leading global
brand distributors
AGI delivers full-service capabilities to enable and ensure our brand partners are commercially successful in our local market
25 years in the making, AGI are a leading independent distributor in the New Zealand and Pacific Island sport, outdoor and lifestyle performance space.
We offer full-service capabilities when partnering with and introducing global brands into the Kiwi market.
As a leading distributor, we’re proud to offer an end-to-end service:
From strategic marketing and sales, to distribution and logistics – we provide a seamless service you can trust.
Giving global brands a Kiwi spin, we believe local knowledge, experience and expertise are fundamental to a brand’s success in the New Zealand market.
As a specialist independent distributor, we are immersed in this industry, and we apply both our experience and unique insights to give our brand partners a competitive edge.
Our Team is made up of a diverse skill set, many of whom have worked with a variety of leading global brands before joining AGI. We have an insider’s awareness of the opportunities of the market, and we use our knowledge and passion to refine our respective Brand strategies.
Merging our insights with your brand campaign, we make it our mission to help you succeed in this dynamic part of the world.
Integrity, honesty and trust are the building blocks of our partnerships
At the heart of our company is integrity. We value an honest approach to business and even more than this; we love building long-term relationships. In fact, many of our brand partnerships span back decades, and we hold strong relationships with our retail partners across all distribution channels of sport, outdoor and lifestyle.
Why? Because we believe these partnerships are key to building successful brands, aligning closely with our clients’ identities, strategies and values.
As custodians of the global brands we represent, we adapt them to the local market, all the while upholding their core brand identity.
And as Kiwis, our environment is held close to our hearts - we’re lucky to call this place home – which is why the brands we represent have strong sustainability values as a part of their core
Using our seamless end-to-end service, the brands we represent are empowered and enabled to prosper in the New Zealand performance environment.