Marketing 

Global strategy and alignment, implemented with local relevance.

Marketing is fundamental to attracting your target customer and maximising your brand throughout New Zealand.  

Our full-scale in-house team cover all avenues of marketing and advertising, ensuring marketing dollars are utilised to their full potential. They work to create and refine the most effective strategy for your brand – amplifying your business to Kiwi customers whilst honouring your brand identity. 

Our dynamic marketing strategies are tailored to your needs and have a full scale network across the marketing network in New Zealand.

We understand that each brand has unique requirements, so our marketing is implemented on a brand by brand basis. Our team take global strategy and direction, and tailor your brand marketing strategy here in New Zealand to meet and uphold those standards.  

Our marketing team is built from industry experts that hold experience both locally & globally across the marketing mix:

Brand Marketing

The consumer journey starts with brand marketing but expands through the business. It takes a plan and clear vision to enable a positive consumer journey, and our cross functional ways of working ensures high level coordination to ensure seamless experiences. We’re insights driven and focus not only on ensuring sell through of products but building your brand for long term success across New Zealand. 

Digital Marketing 

Our digital marketers control your online brand voice and achieve maximum coverage in the digital space. They feature brand highlights across the media, develop a social calendar and create online campaigns to reach your customers – ensuring you show up big in the digital space. 

Retail Marketing 

Premium executions that align to global campaigns and product launches. We understand the importance and impact of global brands. Full alignment creates stronger impact. Where relevant we align our retail and product campaigns to global and regional stories to drive alignment and impact across the globe. Product launches are carefully planned and full marketing mix is assessed to ensure we launch with impact. 

Trade Marketing 

New Zealand is a wholesale dominated industry . Our trade marketing team hold strong relationships with our key accounts. In a highly competitive environment, we ensure that your brand’s collateral and share of voice is over represented through account channels. Tailored strategies are implemented to ensure the best use of the marketing mix is used to drive sell out of your products

PR 

We specialise in PR. We hold key relationships with New Zealand’s largest media networks (Television, Radio & Print), magazines, ambassadors & influencers. New Zealand is a small market and with our contacts we reach out directly to engage and manage these relationships to ensure budgets are maximised and deliverables are achieved.