About Us

AGI are a global brand distribution company working throughout New Zealand and the Pacific Islands. With a specialisation in sport, outdoor and lifestyle - we tailor your brand strategy to give it a home in the New Zealand market. 

Our specialist teams offer a full range of services to ensure your brand’s success, while upholding your brand values and meeting your international standards. 

We can seamlessly integrate global brands into New Zealand and the Pacific Islands. 

We’ve developed numerous successful brand partnerships and established niche brands – through a proven and well-tailored strategy.  

By applying and integrating each specific brands strength’s into our marketplace, using tested and sound commercial business strategies and strong retailer relationships, we’re able to find their Kiwi voice and drive their success. 

AGI was established in 1995 - Managing Director John da Silva joined the business in 1999.

Since onboarding major brands Keen in 2004 and Under Armour in 2006, our business has evolved to become one of New Zealand’s leading sport, outdoor and lifestyle independent brand distributors. In 1999 AGI had a staff of 3 and over 20 years later, we now have over 100 teammates and continue to grow.  

Our values have remained integral throughout our work – as we continue to expand and grow. We have always endeavoured to build long lasting relationships, consistently delivering integrity, honesty, and trust

AGI’s company directors, John da Silva and Kevin Moses, guide the team to work as closely with our clients as we do with our values. Together we honour our Kiwi culture, and adapt global brands to their New Zealand audience.