Rugby Stars front Under Armour Campaign

Liam Messam, Brad Weber & Leicester Faingaanuku sport the latest UA Men’s Training collection with Rebel Sport.

Under Armour was born in the gym and is synonymous in the men’s training category.

In partnership with Rebel Sport an an omni-channel campaign was executed featuring New Zealand Rugby athletes Liam Messam, Brad Weber & Leicester Faingaanuku.

Utilising faces that are recognisable to consumers in the local market drives stronger engagement and association with local consumers. Remember, Rugby is our national sport and our national hero’s don the famous black jersey.