Teamsport: Building Trust with Athletes

The most intimate relationship for a player is between foot and boot. Locked in fit, and unmatched comfort are priorities for all Team Sports athletes and it’s no different for Rugby players.  In order to be successful on the field, our athletes have to trust that their footwear will sustain the requirements necessary to dominate their opponent. 

The 2022 Super Rugby season sees the Under Armour heartbeat (logo) prominently on-field with representation across all teams in the New Zealand competition. This strategy focus on further establishing brand and category awareness, building trust and association with professional athletes as the brand builds towards a commerical transport launch in 2023.