Lisa Carrington & Sophie Pascoe front the first Under Armour Women’s Campaign.

The first Under Armour Women’s Campaign was executed in the NZ market in partnership with Rebel Sport. The campaign launched with lead talent & recently announced Sportswomen of the Decade & Para-Athlete of the Decade – Lisa Carrington & Sophie Pascoe. Not only great athletes, but also incredibly strong wāhine (women).

The campaign in partnership with Rebel Sport delivered 100% increase in daily sales during the period, a share of business increase of 2% which continues to drive the overall women’s category growth by 25%.

This is stage 1 of Under Armour’s longer term strategy of “Winning with Women” in the New Zealand marketplace and the momentum will continue in to the future.