Dude, did you catch that?

DUDE, did you catch that? Sydney Sweeney was spotted in Auckland! 🤩

Well, technically, she's been all over the country, turning heads nationwide as part of our epic launch of HEYDUDE in New Zealand. And of course, she’s wearing the comfiest kicks known to all dudes! 👟✨

Besides our epic launch party, we couldn’t think of a better way to make an entrance than with the stunning Sydney Sweeney fronting our nationwide PDOOH campaign in partnership with the amazing team at JCDecaux New Zealand.

From Auckland to Dunedin and everywhere in between, Sydney is bringing that effortlessly cool, laid-back vibe that matches HEYDUDE’s mission of delivering comfort and style wherever you go.

Catch a glimpse of her larger-than-life presence lighting up every pixel we could get our hands on. Speaking of hands, make sure to grab your own pair of HEYDUDE shoes at heydude.co.nz. Your feet will thank you later! 😉