Cariuma is Officially Down Under!
Cariuma is Officially Down Under
What a day! We celebrated CARIUMA’s epic Aussie debut in true Bondi style, surrounded by sun, surf, and skate vibes. Where better to launch sustainable, B-Corp certified, stylish sneakers other than at the iconic Promenade Bondi? With the ocean as our backdrop and the skatepark buzzing, it was the perfect blend of ethics and aesthetics.
We were beyond stoked to have the legendary Laura Enever with us— CARIUMA ambassador and Guinness World Records World Record holder for the biggest wave paddled into by a woman (yep, a jaw-dropping 13.3 meters!! 😳). Joining Laura was talented Australian skater Aimee Massie, and together, they shared all the style tips, sporting tea ☕ and even a beatbox breakdown during our exclusive Q&A.
But the fun didn’t stop there! Local artist and surfer Cam Scott led an epic sneaker customisation session, where our guests picked up cans of spray paint and got creative with their very own pair of Cariumas. It was all about self-expression, style, and adding a personal touch to our (and hopefully soon to be your) fave eco-friendly kicks!
The best part of course, CARIUMA is now officially available in Australia! You can shop sustainable and effortless stylish sneakers directly at Cariuma.au. 🌱👟 or through our epic partners Ozmosis (Rip Curl Group).
Big love to everyone who came out and made this day one for the books. So much more to come, so be sure to watch this space.