The running shoe for Teamsport athletes

TJ Perenara running intervals in his hometown of Wellington, New Zealand

The new UAHOVR Phantom 3 is said to maintain the franchise’s reputation as Under Armour’s most versatile running shoe.

Delivering explosive energy return with HOVR technology and a soft, stretchy upper with IntelliKnit, this running shoe was designed to help athletes hit the pavement and train off the field, so they can outrun and outlast the competition when they’re on the field.

Professional athletes are aspirational to focused performers. They represent the pinnacle of accomplishment. Their stories help build brand affinity through authentic sport connection.

Athletes who run for sport spend a lot of time in the gym but were also looking for a one-stop footwear solution that was still 100% runnable. Running, although just one facet of the training plan, is a critical component. The Phantom 3 was thoughtfully and skillfully crafted to possess the qualities that enable snappy sprints and intervals or shorter distance runs with the stability and comfort to transition back to the weight room and plyos.

Localising the global campaign for the New Zealand market - NZ Rugby athlete TJ Perenara fronted the launch of shoe supported by Leicester Fainga'anuku, future NZ Rugby star.

The UA HOVR Phantom 3 is available in UA Brand House stores and nationwide across Rebel Sport and Footlocker stores.

Product DNA:

• Neutral shoe for shorter, faster runs

• 25 MM Heel / 17 MM Forefoot / 8 MM Offset

• Weight (Men’s size 9): 11.1 oz

• Weight (Women’s size 7): 9.2 oz

• RRP: $250 NZD